Mark
HUA XIA CINEMAS
Branding, Identity Design



Huaxia International Cineplex Logo design uses the image of movie film, and combines with Chinese pinyin HX. The radiation pattern is like a projecting beam of film. The guiding vision takes the dream as the main axis. Using arched light box and the light ball to reflect the dream actual situation.

华夏影城标志设计利用电影胶片的形象,与华夏的拼音字首HX组合而成。放射线图形如同电影放映的投射光束。导视以梦境为主轴。利用拱形灯箱与灯球的镜射来体现梦境的虚实。


Client: NAMOC
Year:2017










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