Mark
WHITE RICE
Identity Design, Packaging




WHITE RICE & NOODLE is the products of the WHITE IS GOOD SHOP, echoing with the slogan of "Life is white, white is good" of WHITE IS GOOD SHOP, it is good from doing the most basic to do pure. White can also be a synonym for extreme excellence. Therefore, only simply embodying the focus of "white" in the rice and noodles packaging. Embodiment of white taking out the excess decoration is to highlight the pure quality of rice and noodles.


好白米面為好白商店自有產品,與好白商店的標語呼應”生活是的,白是好的“,從最基本的做到純粹即是好的。白也可以是極度優良的代名詞。因此僅簡潔的體現”白”在米面包裝上的重點。體現純白捨去多餘裝飾,即為凸顯米面的純粹優良品質。



Client: WHITE IS GOOD SHOP
Year:2018














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